by Sandy Shore • President/CEO SmoothJazz.com
Originally published in the 2011 Seabreeze Jazz Festival program, Panama City Beach, Florida.
What is Smooth Jazz?
Smooth Jazz is like a brand name for a blend of music that
creates a certain vibe… a relaxed feeling… a loose mood. Like recipes for all favorite dishes, Smooth
Jazz blends can vary depending on your favorite ingredients… but for the most
part the music genre includes elements of jazz, pop, R&B, soul and
international flavors, especially partial to Latin, Brazilian, Reggae and
African.
Also known as Contemporary Jazz, Fusion and Nu Jazz… “Smooth
Jazz’ is a name that seems to be the most embraced by fans. I think because it’s a name that’s easy to
cuddle up to. Smooth is a great word in reference to so many things when describing
the palatability of an item whether it’s food or drink or a person or a piece
of clothing… and jazz, well, it truly is one of our greatest art forms…
expressive, deep, interesting. Combine
these two words and you have fashionable depth.
There is no such thing as “pure” Smooth Jazz because Smooth
Jazz is not a pure music format… it’s a hybrid, a mix if you will of many sonic
influences and hence why it is so well received across generations all over the
world.
Smooth Is More Than Jazz... It's A Lifestyle
Smooth is a way to unwind and simplify in an otherwise
complicated world. With emails, texts,
chats and phone calls swirling around us day in and day out, Smooth provides the
possibility to reclaim our inherent nature of calm and tranquil. When we nurture ourselves by our audio
environment it seems that anything is possible.
When stress melts away, the feeling of autonomy takes over… Passports
come out… and we are once again free to move about the planet exactly as we
choose.
Smooth music lovers share a global community all over the
world… It seems that people are seeking light and love and the frequency of
this music offers brighter moods with joyful melodies and exceptional craftwork
when it comes to musicianship and creativity.
Festivals, like this one are organized to draw large groups
of like-minded people who feel the desire to gather and to surrender to a few
days of live performance, high energy, culture, relaxation and refreshment.
These events are taking place all over the world… In the
U.S. they take the form of a festival, and skilled event producers are also
taking the music to the seas on fantastic cruises on large, luxury liners
filled with friends, fans, and artists who all mingle to the music for 7 or
more days!
Outside of the U.S. in other countries, late night Smooth
gatherings occur around Chill Out music at historic venues such as castles on
the coasts of the Mediterranean with late night lounging and imbibing.
Smooth knows no age or race… it is a one world – one music kinda
groove… many songs, one love.
The Music… The
Artists… The Future
Smooth Jazz artists range from fusion players to pop song
writers… sometimes the most unusual musicians will end up on the Smooth Jazz
playlist… like Slash from Guns n’Roses. A beautiful song of his called “Obsession
Confession” has been played on many Smooth Jazz stations for years… For us in
the programming sector of this format, we listen for songs, like seeking gems…
and that’s why you may hear something by an artist that would normally be
considered another genre and hence again, why there is no such thing as “pure”
Smooth Jazz.
Jazz artists don’t love the name Smooth Jazz, especially if
they have an edgier side to their music… but the good news for them is that we
will only select songs that fit the mix and fans will discovery their
multi-faceted skills upon discovering them on our platform. Smooth Jazz offers instrumentalists and jazz
artists a home in a commercial setting while many other contemporary music formats
ignore their offerings.
Smooth Jazz as a music format must evolve in order to
sustain itself, the lifestyle and the Global message. This means that the artists who were involved
on the ground floor of this project need to continue to embrace change… welcome
it and welcome new ideas and continue to be on the edge of the smooth… reinventing
themselves… staying cool and fashionable deep and allowing for new talent to
grow and perhaps even nurture more women to express themselves through jazz…
something that has not been cultivated in the jazz culture outside of singing.
Programmers need to think about enhancing the sound with
exciting, new artists that are making an emotional impact on society… is there
room for Adele? Ceelo Green? John Legend? Lizz Wright? In my opinion, there
needs to be. We don’t need more oldies
and classics in our blend… they had their time and they are legendary… but we
are living in the 2nd decade of a new millennium and we need
relevant music for the times in order to stay relevant.
Where’s My Smooth
Jazz?
If you live in an area in the U.S. that no longer plays
Smooth Jazz on your FM dial, it’s because the broadcasting company that owned
the frequency has no longer found monetary success with the format in your
market. FM radio, not just Smooth Jazz
FM, is monitored and rated by a company called Arbitron… their metrics used in rating
stations can be challenging and confusing at times for participants and the
data transmitted back to Arbitron is often hard to come by especially if it’s
involving their new electronic device called a “People Meter.” Unfortunately, these devices do not detect
instrumental music well and therefore cannot give credit to the radio station
playing it… hence many broadcasting corporations are pulling the plug on
instrumental-based formats as without ratings, there is little revenue.
Fortunately, here on the Emerald Coast, WSBZ is family owned
and operated and is finding other means to measure the success of their radio
station… They, like me, know that that
the audience is very much out there, and very much listening and enjoying the
music.
By attending this festival and patronizing their advertisers
you are keeping Smooth music alive in this community. By paying attention to the music and
consuming it as your budget allows, you are keeping Smooth Music alive in the
U.S.
When radio people created this model of music programming
and took it to market well over 20 years ago, they were responsible of
launching so much more than a mix of music… they launched a way of life that
has just begun to spread and morph all over this beautiful world. Despite the loss of many great FM radio
stations in this country, in my opinion, we’ve just started to make an impact with
Smooth Jazz with the music readily available on-line, on satellite and on
phones all over the world.
Keeping it Smooth
Smooth is here to stay… as we refine ourselves as people in
civilized countries, we’ll continue to embrace things that offer us comfort,
joy and light. We’ll opt for simple over complicated every chance we get and
we’ll not only demand, but we’ll require a soundtrack that encourages our
healing… It is in our nature to go where the light is.
